How To Add Donate Button To Facebook Page

For a good portion of the last yr, Facebook has allowed users to create clemency drives, "donating" their birthdays or their celebration of various holidays to encourage their friends and family to donate money to a cause they back up.

This has helped plow Facebook from an outreach platform into a fundraising platform for not-profits. At that place are a few ways whatsoever non-profit organisation tin use Facebook with a donate push button, so let's wait into them.

The Basic Link

The first and easiest way to employ Facebook to get people to donate is to just link to a donation page. Any page tin practise this, all you need is a link to a website that has data about donating on it.

Most charities don't observe this to be a very effective course of fundraiser, unfortunately. The boilerplate Facebook user isn't all that likely to click a random link and donate money, even if they support the cause.

Donation Page on Charity Website

Many charities put the donation link in one case removed. They post a link to something in their wheelhouse, usually a web log post that covers the topic, which itself has the phone call to action to donate. For case, Doctors Without Borders has something similar this post, which leads to this blog post, which has enough of information and opportunities to donate to the charity.

If this sounds familiar, information technology's a fairly standard means of weblog marketing on Facebook. Linking direct to landing pages is rarely constructive, but bringing people into the fold with content marketing, building some trust with them, and and then giving them the call to action can be a lot more effective.

Of course, this isn't a "donate button" or anything, and then it doesn't really fit the needs of this post. And, well, if you're here looking for advanced Facebook marketing techniques, telling yous to "post a link to your website" isn't helpful. This is merely a baseline from which other options tin can be compared, really.

The Page Donate Button

To continue using Doctors Without Borders equally an example, bank check out their Facebook folio here. Up at the top, below the cover photo (or video, every bit the case may exist), there's a big blue Donate push button. Clicking information technology pops upwardly a lightbox where you can choose the monetary value of your donation, whether you want information technology to be a one-time donation or a monthly donation, and the option to either connect a PayPal account or add a credit card. This allows users to donate to the clemency directly through Facebook, without ever visiting the MSF website itself.

How can your non-turn a profit arrangement get that donate button, though? It'south actually a relatively new characteristic from Facebook, and they accept a big warning that information technology's "gradually rolling out" to non-turn a profit pages, and might not be available. So, the commencement footstep is to check if it's even bachelor.

Make sure your Page is set to the Non-Profit Organization category. When you cull Folio categories, you can cull upward to three from the incredibly big and varied list. It's by and large expert advice to choose 3 that best stand for your organization, but that's for businesses. The fact is, for non-profits, choosing a 2nd category hither will prevent you from getting the donation button. To quote Facebook directly, "Keep in heed your Folio's category must be set to 'Non-Profit Organization' but – with no other categories selected – in order to view the Donate At present call-to-action button."

In gild to add this push, if information technology'southward available to y'all, you need to be the Admin of the folio. No other page role is able to change the call to activity push button for a Page. First, cheque to make sure non-profit is your only category selection.

Equally an aside, if not-profit is not your only category selection, yous accept a conclusion to make. Is the extra category selection worthwhile, or should information technology be removed in favor of the ability to use a Donate call to action button? This is something y'all'll need to determine on your own, perhaps past running some tests. You tin can, of course, ever add the category back if you decide it isn't worth losing, though y'all will probably lose the donate push button in doing then.

In club to add your call to action button, you lot need to click "add a button" where that telephone call to action push button is. If you already accept a call to action button – which you probably do – y'all demand to edit the existing call to action push instead. This will popular up a lightbox with the preview of the button and several options.

Donate Call to Action

The first choice is which button exercise you want to use. There are 5 categories with drop-downs for their buttons.

Volume with you: Book At present is the only call to action choice here.
Contact you lot: At that place are five options hither: Contact Us, Send Message, Call Now, Sign Up, and Send Email.
Learn more about your business: This one has ii choices, Watch Video and Acquire More.
Shop with you or make a donation: This one has three choices. See Offers, Donate, and Store Now.
Download your app or play your game: This ane has two options, Utilize App and Play Game.

Note that these are the options yous volition see as a non-profit arrangement with your category appropriately called. Certain other categories volition have certain other options available and some not bachelor, like the donate push.

Plain, you want to choose the Donate option under Shop with yous or make a donation. This brings y'all to step 2, which is to choose how the user tin can donate. By default, the only available option is a website link. This allows you to specify a donation page on your website. I recommend an bodily payment folio, not a landing page, since when a user clicks a Donate button, they desire to donate, not be pitched. Choose this pick, plug in a website link, and salve your changes. This changes your call to action button into a donate push button immediately.

If yous want to be able to have donations directly through Facebook, you lot volition need to sign up for Facebook Payments. Once you're signed upwards, you tin can choose Donate Through Facebook instead of Website Link. This is what Doctors Without Borders uses upwards higher up. Past contrast, the Foreclose Cancer Foundation has a donate button that takes you lot to another website, which is their contribution folio. Click it and see how it works, if you lot similar.

The process to sign up for Facebook Payments is pretty like shooting fish in a barrel, you can click this link and follow the steps provided.

It'due south worth noting that this option also gives you the ability to add a Donate button to your Facebook posts, rather than just the donate button on your folio. Unfortunately, the simply mode to do this is to run those posts as ads. When y'all run an advertizement, you can cull the call to action button you want to display, and Donate will be 1 of them.

This isn't necessarily the ideal situation, of class, because running ads costs money. Non-profits tend to operate on rather slim margins, so having to spend money to brand coin isn't always the best option. Still, it'southward an option you can utilize in one case you lot have your page ready equally a non-turn a profit, your donate button in your call to action, and Facebook Payments set up.

The Donation Solicitation

I mentioned upward above that Facebook is assuasive people to "donate" their birthday, or to just create a post whenever they want, that solicits donations for a charity of their selection.

Yous tin see examples of these on the Doctors Without Borders page here. This is a list of active fundraisers created past users for their birthdays. Anyone can establish a fundraiser with whatsoever goal they choose to effort to reach and whatever length of time they want it to run for.

The fundraiser, as you lot can run into, is posted on the page for the clemency in the fundraisers section. It'due south also shared on the user's Facebook folio, and any identify they want to share the link to the Facebook post, including in groups and embedded posts.

Launch a Fundraiser

Users are besides able to invite specific people through the Facebook invite arrangement to donate to their fundraiser. It'south all very easy to share effectually, which makes these fundraisers potentially quite effective. Among the correct audition, at least. Some groups are as well poor to want to donate much of anything but their fourth dimension or attention.

There are a few different ways you can make a fundraiser post, and they work regardless of whether you're posting every bit a user account or as your page.

Your first selection is to simply create an organic mail on Facebook. In your new post, y'all need to tag the non-profit organization of your choice. For example, if you're fundraising for this Doctors Without Borders arrangement, yous would want to type "@MSF.english" to tag the English language language page for MSF. You tin also just type @Doctors and curlicue until yous notice the right one, that's up to you. You will be prompted to "add together push" to add a Donate button, and can write your post from there.

Alternatively, below the mail service, you lot tin can to click the emotion pick, the "Feeling/Activity" button, and find the "Supporting…" pick in the drop-down list. Yous'll probably demand to scroll a bit to see information technology, it's not at the tiptop. When y'all click this button, yous volition be asked to tag the non-profit you're supporting.

When you cull the advisable charity, a preview volition be generated for that clemency's folio. You will run into the information for the page, to brand certain it's the correct i, as well equally any friends who support the system or follow it already.

At this indicate you tin can write whatever solicitation post you want and click the button to post it. When you click to share your mail, you may be prompted to make sure you actually want to add the donation push, in which case, ostend your intentions.

For the nearly constructive fundraisers, you lot want to brand sure to tag friends, besides as brand your post visible to everyone instead of limited to friends or friends of friends. The more broadly a postal service can exist shared, the more likely you are to attain your fundraising goal.

Some other alternative option is to go to the charity page fundraiser section, like I linked higher up for the Doctors Without Borders page. You can run across it again here. Upwardly in the upper right, beneath the Donate telephone call to action push button, you can meet a Raise Coin push.

This brings up a magician that will guide yous through creating your fundraiser. Information technology asks you for the organization yous want to back up, auto-filled with the 1 y'all clicked on. It asks yous for your fundraising goal, and the currency y'all're raising money in. Finally, choose your deadline. This will allow you to denote milestones along the way, similar "3 days left of the fundraiser!" to inspire your friends.

Clicking Next volition let you lot to set the title and story for your fundraiser. There's an auto-filled pitch already in place, which is basically the About department for the fundraiser with a generic phone call to activeness. You tin edit this however yous want.

Finally, you can choose to edit the cover photo. Past default this is the cover photo for the charity, but that might not be attractive enough – such as the still frame from the Doctors Without Borders video encompass they use equally of this writing – so feel free to change it. Yous tin choose from other posts made by the charity recently, or upload a photo of your own.

As a final note, these fundraisers donate money regardless of progress towards the goal. This isn't like a Kickstarter campaign where failing to meet your goal ways a refund to everyone who backed information technology; it's a donation tracker.

So in that location you lot have it; your available options for creating a donation button on your Facebook posts.